M-Commerce – Introduction

Click here to see E Cube Mobile Commerce Architecture

E Cube India is an M Commerce (Mobile Commerce) Technology Solutions Provider company. Since its inception in year 2000, the company is involved in root level research on GSM/CDMA technology, embedded and mobile phone based applications for M Commerce.

Unlike most players in the fragmented M Commerce Industry, E Cube India aims at being a Turnkey Solutions Provider. The corporate vision is to provide turnkey M Commerce solutions to enable them to use this technology for greater management efficiency at less cost or outsource for their marketing or operating programs.

E Cube India has created a state – of – the art M Commerce Services Infrastructure to change the scenario of retail applications adopting wireless technology. The retail market is ready for M-Commerce applications where E Cube India is offering multi- applications on GSM / CDMA.

M Commerce Infrastructure integrates with various front end applications like e-purse, Bill Payment, Prepaid Top up Vouchers, Vending Machine operation, e Governance and many more third party applications being offered by various organizations / aggregators / financial institutes and telcos.

The retail market is ready for implementation of such solutions. M-Commerce Platform carries transactions securely which are initiated by POS Terminals, Mobile Phones, GSM / CDMA enabled applications, to backend system and vice-versa.

The last time technology had a major impact in helping banks service their customers was with the introduction of Internet banking. Internet Banking helped anytime access to their banks. Customers could check their account details, get their bank statements, perform transactions like transferring money to other accounts and pay their bills in the comfort of their homes and offices.

However the biggest limitation of Internet banking is the requirement of a PC with an Internet connection, not a big obstacle if we look at the US and the European countries, but definitely a big barrier if we consider most of the developing countries of Asia like China and India.

Mobile banking addresses this fundamental limitation of Internet Banking, as it reduces the customer’s requirement to just a mobile phone.

Still, the main reason that Mobile Banking scores over Internet Banking is that it enables ‘Anywhere Banking’. Customers now don’t need access to a computer terminal to access their banks, they can now do so on the go – when they are waiting for their bus to work, when they are traveling or when they are waiting for their orders to come through in a restaurant..

We offer different type of Readers / Terminals, Devices and Customized Machines to support M Commerce applications.


  • Cellular/Telecom Service Providers
  • Banking and Financial Institutes
  • Government Organizations
  • Food and Beverage Companies
  • Loyalty Providers